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Tip – How to tell Illustrator® you are done using the Type Tool: 1. The type is automatically selected as an object and the flashing cursor is gone. When you are finished typing your headline, click on the Selection Tool. You have to tell it “I’m done ” and there are many ways to do this (see the sidebar). When you see the flashing cursor begin typing the headline, “Grid Systems.” Illustrator® is a smart program, but it doesn’t know when you are finished using the type tool. Clicking just one time will change the Type Tool into a flashing cursor. Click anywhere on the Artboard with the type tool.The location of the Type Tool on the Tool Bar Select the Type Tool in the Tool Palette (shortcut key T).The ultra-bold font style creates a weighty headline, and the regular variation of the typeface is very easy to read as body copy. In this exercise, Gill Sans was the typeface used for both the headline and the body copy. Using a sans-serif font for headlines is not a rule, but often commands attention as they are sleek and authoritative in comparison to serif fonts.
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Sans serif type was first invented by William Caslon IV (1816) and was reserved, as John Kane writes in his A Type Primer, “almost exclusively for headlines” (36).
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Display fonts (ornamental fonts, such as those that are free to download on ( ) are not legible enough to be used for body copy, but are often selected for headlines as they tend to be more ornate. For print designers, it is a good idea to stay away from system fonts! Web designers have to rely on them for body copy.
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System fonts (the fonts that are installed on all computers, such as Arial, Chicago, Times, New York, and so on) are usually reserved for the body copy on web pages and they are not typically used as headlines. The scale of the headline often relates to the scale of an accompanying photograph or illustration (it may be the same width or half of the width, for example, as a photograph on the front page of a newspaper). Headlines are typically larger than body copy and maintain a heavier weight on the page than most other elements. 4.3 Exercise 3: Using the Type Tool to create a headline
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